(LIN)The Lucky Red Panda

The lucky red panda was a school project designed to create a campaign for the world wildlife foundation. Including a character, an information tag about the animal (for a plushy), and a book about the animal.

It all started with sketching out the red panda and different facial expressions. Then creating those expressive features and the body in Adobe Illustrator using refined shapes and colors for an appealing look. The character was then adapted into a stuffed animal tag, incorporating information about the red panda.

sing Adobe Illustrator, a children’s book cover was designed, featuring the same red panda along with bright colors, whimsical typography, and carefully placed elements to enhance the visual appeal.

Finally mockups of the book cover are created to showcase the final design in a realistic setting, along with a plush toy featuring the illustrated tag attached to the stuffed red panda. This ensures a cohesive brand identity across all products. The final presentation brings the red panda character to life, making it market-ready.